/*
Theme Name: Equity AI Visibility Theme
Theme URI: https://equitywebsolutions.com
Author: Equity Web Solutions
Description: Custom WordPress theme for Strategic SEO and AI Visibility positioning.
Version: 1.3.0
Text Domain: equity-ai-visibility
*/

:root {
  --navy:#07111f;
  --navy-2:#0d1b2f;
  --ink:#0f172a;
  --slate:#46566b;
  --muted:#718197;
  --line:#dce6f2;
  --soft:#f5f8fc;
  --soft-2:#edf4ff;
  --white:#ffffff;
  --blue:#2457e6;
  --blue-2:#3b82f6;
  --cyan:#37c5ff;
  --green:#22c55e;
  --gold:#fbbf24;
  --radius:26px;
  --shadow:0 24px 80px rgba(7,17,31,.13);
  --shadow-soft:0 14px 40px rgba(7,17,31,.08);
  --max:1200px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif;
  color:var(--ink);
  background:#fff;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto}
.container{width:min(var(--max),calc(100% - 48px));margin:0 auto}
.section{padding:92px 0;position:relative}
.section-tight{padding:68px 0;position:relative}
.eyebrow{text-transform:uppercase;letter-spacing:.15em;font-size:.73rem;font-weight:900;color:var(--blue);margin:0 0 14px}
h1,h2,h3{line-height:1.03;letter-spacing:-.045em;margin:0;color:var(--ink)}
h1{font-size:clamp(3rem,5.35vw,5.15rem);max-width:760px}
h2{font-size:clamp(2.15rem,3.7vw,4rem);max-width:900px}
h3{font-size:clamp(1.25rem,1.7vw,1.65rem);letter-spacing:-.035em}
p{margin:0 0 18px;color:var(--slate);font-size:1.04rem}
.lead{font-size:clamp(1.12rem,1.5vw,1.28rem);line-height:1.62;color:#35455b;max-width:760px}
.small{font-size:.92rem;color:var(--muted)}

.site-header{position:sticky;top:0;z-index:1000;background:rgba(255,255,255,.86);backdrop-filter:blur(18px);border-bottom:1px solid rgba(220,230,242,.85)}
.header-inner{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:22px}
.brand{display:flex;align-items:center;gap:13px;font-weight:950;letter-spacing:-.035em;font-size:1.05rem;min-width:250px}
.brand-mark{width:42px;height:42px;border-radius:14px;background:radial-gradient(circle at 30% 25%,#6ee7ff 0,#2457e6 38%,#07111f 100%);display:grid;place-items:center;color:#fff;font-weight:950;box-shadow:0 10px 24px rgba(36,87,230,.25)}
.brand-sub{display:block;margin-top:-3px;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:#6b7b91;font-weight:900}
.nav{display:flex;align-items:center;gap:20px;font-size:.88rem;font-weight:850;color:#243348}
.nav a{padding:28px 0;position:relative}
.nav a:after{content:"";position:absolute;left:0;right:0;bottom:18px;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:.18s ease}
.nav a:hover{color:var(--blue)}
.nav a:hover:after{transform:scaleX(1)}
.header-cta{display:flex;align-items:center;gap:10px}
.mobile-toggle{display:none;background:#fff;border:1px solid var(--line);border-radius:12px;font-size:1.45rem;line-height:1;padding:10px 12px;cursor:pointer}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 22px;border-radius:999px;font-size:.95rem;font-weight:900;border:1px solid transparent;transition:.18s ease;text-align:center;line-height:1.2;white-space:normal}
.btn-primary{background:linear-gradient(135deg,var(--blue),#1742c9);color:#fff;box-shadow:0 16px 34px rgba(36,87,230,.28)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 22px 44px rgba(36,87,230,.33)}
.btn-secondary{background:rgba(255,255,255,.92);border-color:var(--line);color:var(--ink);box-shadow:0 6px 18px rgba(7,17,31,.04)}
.btn-secondary:hover{border-color:var(--blue);color:var(--blue);transform:translateY(-2px)}
.btn-dark{background:var(--navy);color:#fff;box-shadow:0 16px 34px rgba(7,17,31,.18)}
.btn-dark:hover{transform:translateY(-2px);background:#0a1728}
.button-row{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:30px}

.hero{position:relative;overflow:hidden;padding:90px 0 96px;background:linear-gradient(135deg,#07111f 0%,#0d2440 52%,#f8fbff 52%,#fff 100%)}
.hero:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 20% 20%,rgba(55,197,255,.22),transparent 27%),radial-gradient(circle at 80% 10%,rgba(36,87,230,.16),transparent 30%)}
.hero:after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:90px;background:linear-gradient(180deg,rgba(255,255,255,0),#fff)}
.hero .container{position:relative;z-index:2}
.hero-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:56px;align-items:center}
.hero h1,.hero h2{color:#fff;text-wrap:balance}
.hero .eyebrow{color:#83d9ff}
.hero .lead{margin-top:24px;color:#dcecff;max-width:680px}
.hero p:not(.lead):not(.eyebrow),.hero .trust-line span{color:#c6d7ea}
.trust-line{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:28px;max-width:740px}
.trust-line span{display:flex;align-items:center;gap:9px;padding:12px 14px;border:1px solid rgba(255,255,255,.16);border-radius:999px;background:rgba(255,255,255,.08);font-size:.9rem;font-weight:850;backdrop-filter:blur(8px)}
.trust-line span:before{content:"";width:8px;height:8px;border-radius:50%;background:var(--green);box-shadow:0 0 0 5px rgba(34,197,94,.12)}
.score-card{position:relative;background:rgba(255,255,255,.92);border:1px solid rgba(255,255,255,.86);border-radius:34px;padding:30px;box-shadow:0 34px 90px rgba(7,17,31,.22);backdrop-filter:blur(18px);overflow:hidden}
.score-card:before{content:"";position:absolute;right:-70px;top:-80px;width:220px;height:220px;background:radial-gradient(circle,rgba(55,197,255,.32),transparent 67%)}
.score-card>*{position:relative;z-index:1}
.score-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px;gap:16px}
.score-title{font-size:.78rem;font-weight:950;text-transform:uppercase;letter-spacing:.17em;color:#6b7b91}
.score-badge{border:1px solid #d8e6fb;border-radius:999px;padding:8px 12px;font-size:.75rem;font-weight:950;color:var(--blue);background:#eef5ff}
.score-number{display:flex;align-items:flex-end;gap:10px;margin-bottom:10px}
.score-number strong{font-size:5.4rem;line-height:.88;letter-spacing:-.08em;color:var(--ink)}
.score-number span{font-weight:950;color:#627188;margin-bottom:9px}
.bar-list{display:grid;gap:14px;margin-top:25px}
.bar-row{display:grid;gap:7px}
.bar-label{display:flex;justify-content:space-between;font-size:.87rem;font-weight:900;color:#263548}
.bar{height:10px;border-radius:999px;background:#e6eef8;overflow:hidden}
.bar>i{display:block;height:100%;border-radius:999px;background:linear-gradient(90deg,var(--blue),var(--cyan));box-shadow:0 0 18px rgba(55,197,255,.35)}

.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.soft{background:linear-gradient(180deg,#f7faff 0%,#fff 100%)}
.section-head{max-width:820px;margin-bottom:38px}
.center{text-align:center;margin-left:auto;margin-right:auto}
.center p{margin-left:auto;margin-right:auto}
.card{position:relative;background:rgba(255,255,255,.95);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-soft);overflow:hidden}
.card:before{content:"";position:absolute;left:0;right:0;top:0;height:4px;background:linear-gradient(90deg,var(--blue),var(--cyan));opacity:.82}
.card h3{margin-bottom:13px}
.card p:last-child{margin-bottom:0}
.card-icon{width:50px;height:50px;border-radius:17px;display:grid;place-items:center;background:linear-gradient(135deg,#eef5ff,#e0f7ff);color:var(--blue);font-weight:950;margin-bottom:20px;border:1px solid #dbeafe}
.service-card{display:flex;flex-direction:column;min-height:100%}
.service-card .btn{margin-top:auto;align-self:flex-start}

.split-card{background:#fff;border-radius:30px;padding:28px;border:1px solid var(--line);box-shadow:var(--shadow-soft)}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:24px}
.compare-box{border:1px solid var(--line);border-radius:20px;padding:22px;background:linear-gradient(180deg,#fbfdff,#f6faff)}
.compare-box h3{font-size:1.1rem;margin-bottom:13px}
ul.clean{list-style:none;padding:0;margin:0;display:grid;gap:11px}
ul.clean li{position:relative;padding-left:29px;color:var(--slate);font-weight:650}
ul.clean li:before{content:"";position:absolute;left:1px;top:.48em;width:10px;height:10px;border-radius:999px;background:var(--blue);box-shadow:0 0 0 5px rgba(36,87,230,.1)}
.navy-band{background:radial-gradient(circle at 80% 20%,rgba(55,197,255,.18),transparent 35%),linear-gradient(135deg,#07111f,#122b49);color:#fff;overflow:hidden}
.navy-band h2,.navy-band h3{color:#fff}
.navy-band p,.navy-band .lead,.navy-band li{color:#d8e7f6}
.navy-band .eyebrow{color:#83d9ff}
.navy-band .card{background:rgba(255,255,255,.08)!important;border-color:rgba(255,255,255,.18)!important;box-shadow:none;backdrop-filter:blur(10px)}
.navy-band .btn-secondary{background:#fff;color:var(--ink)}
.process-step{min-height:230px}
.step-number{display:inline-flex;align-items:center;justify-content:center;min-width:48px;height:38px;border-radius:999px;margin-bottom:18px;background:linear-gradient(135deg,var(--blue),var(--cyan));color:#fff;font-weight:950;font-size:.82rem;box-shadow:0 10px 20px rgba(36,87,230,.22)}
.cta-panel{border-radius:36px;padding:50px;background:radial-gradient(circle at top right,rgba(55,197,255,.18),transparent 32%),linear-gradient(135deg,#f4f8ff,#fff);border:1px solid var(--line);box-shadow:var(--shadow)}
.platform-row{display:flex;flex-wrap:wrap;gap:11px;margin-top:22px}
.platform-pill{border:1px solid #d8e6fb;border-radius:999px;padding:10px 14px;font-size:.9rem;font-weight:900;color:#223249;background:#fff;box-shadow:0 6px 16px rgba(7,17,31,.04)}

.page-hero{background:radial-gradient(circle at 80% 10%,rgba(55,197,255,.12),transparent 28%),linear-gradient(180deg,#f8fbff,#fff);padding:82px 0 58px;border-bottom:1px solid var(--line)}
.page-hero .lead{margin-top:20px;max-width:820px}.content-block{max-width:860px}.feature-list{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:24px}.feature-item{background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px 18px;font-weight:800;color:#27364a;box-shadow:0 8px 22px rgba(7,17,31,.04)}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.case-card{display:flex;flex-direction:column}.case-meta{color:var(--blue);font-size:.8rem;font-weight:950;text-transform:uppercase;letter-spacing:.12em;margin-bottom:10px}.faq{display:grid;gap:14px;max-width:900px}.faq-item{border:1px solid var(--line);border-radius:20px;padding:24px;background:#fff;box-shadow:0 8px 22px rgba(7,17,31,.04)}.faq-item h3{font-size:1.1rem;margin-bottom:8px}
.form-shell{background:#fff;border:1px solid var(--line);border-radius:30px;padding:32px;box-shadow:var(--shadow)}.form-grid{display:grid;gap:15px}.form-grid label{font-weight:900;font-size:.92rem;color:#27364a}.form-grid input,.form-grid textarea,.form-grid select{width:100%;border:1px solid var(--line);border-radius:14px;padding:14px 15px;font:inherit;color:var(--ink);background:#fbfdff}.form-grid textarea{min-height:130px}
.site-footer{background:#07111f;color:#fff;padding:58px 0 24px}.footer-grid{display:grid;grid-template-columns:1.2fr .8fr .8fr .8fr;gap:30px;margin-bottom:38px}.site-footer p,.site-footer a{color:#cbd5e1}.site-footer h3{font-size:1rem;margin-bottom:13px;color:#fff}.footer-links{display:grid;gap:8px}.footer-bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:20px;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;color:#94a3b8;font-size:.92rem}
@media(max-width:1080px){.header-cta .btn-secondary{display:none}.nav{gap:15px;font-size:.83rem}.brand{min-width:225px}.hero{background:linear-gradient(180deg,#07111f 0%,#0d2440 66%,#fff 66%,#fff 100%)}}
@media(max-width:980px){.nav,.header-cta{display:none}.mobile-toggle{display:block}.site-header.open .nav{display:flex;position:absolute;top:78px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);padding:18px 24px;flex-direction:column;align-items:flex-start}.site-header.open .header-cta{display:flex;position:absolute;top:350px;left:24px;right:24px;background:#fff;padding-bottom:18px}.hero-grid,.grid-2{grid-template-columns:1fr}.grid-3,.grid-4,.case-grid,.footer-grid{grid-template-columns:1fr 1fr}.hero{padding-top:72px}.trust-line{grid-template-columns:1fr 1fr}.score-card{max-width:680px}.hero h1,.hero .lead{max-width:760px}}
@media(max-width:640px){.container{width:min(100% - 30px,var(--max))}.section{padding:60px 0}.section-tight{padding:44px 0}.grid-3,.grid-4,.case-grid,.footer-grid,.feature-list,.compare,.trust-line{grid-template-columns:1fr}.cta-panel{padding:30px 22px;border-radius:26px}.score-number strong{font-size:4.25rem}.button-row .btn{width:100%}.header-inner{min-height:70px}.site-header.open .nav{top:70px}.brand{min-width:auto;font-size:.98rem}.brand-mark{width:38px;height:38px}.hero{padding:56px 0 70px}.hero h1{font-size:3rem}.score-card{padding:23px;border-radius:26px}.score-top{align-items:flex-start;flex-direction:column}.hero .button-row{margin-top:24px}}

/* v3 conversion architecture updates */
.free-pill{display:inline-flex;align-items:center;justify-content:center;margin-left:8px;padding:3px 8px;border-radius:999px;background:rgba(34,197,94,.12);color:#15803d;font-size:.72em;font-weight:950;text-transform:uppercase;letter-spacing:.04em}
.hero-v3{background:linear-gradient(135deg,#07111f 0%,#0d2440 calc(52% - 2px),#eef4ff calc(52% + 2px),#f5f9ff 100%)}
.hero-v3 h1{font-size:clamp(3.4rem,6vw,6.4rem);line-height:.92;letter-spacing:-.07em;max-width:760px}
.hero-v3 .lead{font-size:clamp(1.08rem,1.45vw,1.28rem);max-width:720px}
.score-card-dark{background:linear-gradient(180deg,rgba(255,255,255,.95),rgba(244,248,255,.93));border-color:#fff}
.sample-business{display:inline-flex;margin-bottom:18px;border:1px solid #d8e6fb;border-radius:999px;padding:8px 13px;background:#fff;color:#27364a;font-size:.82rem;font-weight:900}
.grade-wrap{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:4px 0 14px}.grade-badge{display:inline-flex;align-items:center;border-radius:999px;padding:7px 14px;font-size:.82rem;font-weight:950;letter-spacing:.05em}.grade-d{background:#fef2f2;border:1px solid #fecaca;color:#dc2626}.grade-c{background:#fffbeb;border:1px solid #fde68a;color:#d97706}.grade-b{background:#f0fdf4;border:1px solid #bbf7d0;color:#16a34a}.score-context{font-size:.86rem;color:#627188;font-weight:800}
.trust-bar{background:#f7faff;border-top:1px solid #dce6f2;border-bottom:1px solid #dce6f2;padding:24px 0}.trust-stat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}.trust-stat{text-align:center;padding:4px 24px;border-right:1px solid #dce6f2}.trust-stat:last-child{border-right:0}.trust-stat strong{display:block;color:#07111f;font-size:1.7rem;line-height:1;font-weight:950;letter-spacing:-.05em;margin-bottom:7px}.trust-stat span{display:block;color:#627188;font-size:.78rem;text-transform:uppercase;letter-spacing:.1em;font-weight:850}
.callout-line{margin-top:22px;padding:16px 18px;background:#eef5ff;border:1px solid #d8e6fb;border-radius:16px}.highlight-box{background:linear-gradient(180deg,#eef5ff,#f8fbff);border-color:#bfd6ff}.page-level-section .audit-card h3{margin-bottom:18px}.gap-grid .card h3{font-size:1.25rem}.gap-grid .card p{font-size:.98rem}.proof-section{background:linear-gradient(180deg,#fff,#f7faff)}.result-card h3{font-size:clamp(1.8rem,2.3vw,2.35rem);letter-spacing:-.045em;color:var(--blue)}.metric-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:20px 0}.metric-grid div{border:1px solid #d8e6fb;border-radius:18px;background:#f8fbff;padding:16px}.metric-grid strong{display:block;color:#07111f;font-size:1.45rem;font-weight:950;letter-spacing:-.04em}.metric-grid span{display:block;color:#627188;font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;font-weight:850;margin-top:4px}.featured-result{box-shadow:0 30px 80px rgba(36,87,230,.16)}
.seo-frustration{background:linear-gradient(180deg,#f0f5ff,#fff);border-top:1px solid #dce6f2;border-bottom:1px solid #dce6f2}.frustration-panel{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;max-width:1060px}.frustration-panel h2{font-size:clamp(1.85rem,3vw,2.8rem)}.frustration-panel p{font-size:1.05rem}.scan-panel{align-items:center}.scan-checklist{background:#fff;border:1px solid #d8e6fb;border-radius:28px;padding:28px;box-shadow:0 18px 50px rgba(7,17,31,.08)}.check-list{display:grid;gap:12px;margin-top:24px}.check-list div{display:flex;align-items:center;gap:12px;color:#27364a;font-size:.95rem;font-weight:850}.check-list span{display:grid;place-items:center;width:24px;height:24px;border-radius:999px;background:#eef5ff;color:#2457e6;font-weight:950}.about-preview{background:#fff}.photo-placeholder{aspect-ratio:4/5;border-radius:32px;background:radial-gradient(circle at 20% 10%,rgba(55,197,255,.26),transparent 32%),linear-gradient(135deg,#0d2440,#2457e6);display:grid;place-items:center;text-align:center;color:rgba(255,255,255,.62);font-size:1.1rem;font-weight:950;line-height:1.25;box-shadow:0 30px 80px rgba(7,17,31,.16);border:1px solid rgba(255,255,255,.4);max-width:480px}.founder-card{display:flex;align-items:center;gap:16px;margin-top:28px;padding-top:24px;border-top:1px solid #dce6f2}.founder-initial{width:54px;height:54px;border-radius:18px;background:linear-gradient(135deg,#0d2440,#2457e6);display:grid;place-items:center;color:#fff;font-weight:950;font-size:1.15rem}.founder-card strong{display:block;color:#07111f;font-size:1rem}.founder-card span{display:block;color:#627188;font-size:.86rem;font-weight:800;margin-top:3px}.final-cta .btn-secondary{background:#fff;color:var(--ink)}
.card-icon svg{display:block}.service-card ul.clean{margin:18px 0 24px}.header-cta .btn-primary{min-width:180px}.header-cta .btn-secondary{min-width:154px}
@media(max-width:1080px){.hero-v3{background:linear-gradient(180deg,#07111f 0%,#0d2440 66%,#fff 66%,#fff 100%)}}
@media(max-width:980px){.trust-stat-grid{grid-template-columns:repeat(2,1fr);gap:18px}.trust-stat{border-right:0}.frustration-panel{grid-template-columns:1fr}.hero-v3 h1{font-size:clamp(3rem,9vw,5rem)}}
@media(max-width:640px){.trust-stat-grid{grid-template-columns:1fr}.trust-stat{border-bottom:1px solid #dce6f2;padding:16px 8px}.trust-stat:last-child{border-bottom:0}.metric-grid{grid-template-columns:1fr}.photo-placeholder{max-width:none}.hero-v3 h1{font-size:2.78rem}.grade-wrap{align-items:flex-start}.frustration-panel{gap:28px}.scan-checklist{padding:22px}}